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Marketing Measurement-1: The Intuition Behind Incrementality
Latest   Machine Learning

Marketing Measurement-1: The Intuition Behind Incrementality

Last Updated on July 17, 2023 by Editorial Team

Author(s): Deepak Chopra | Talking Data Science

Originally published on Towards AI.

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Photo by Jason Dent on Unsplash

For marketers, analysts, or data scientists — marketing measurement is one of the oldest problems to have existed since the inception of marketing. Measuring marketing effectiveness is a crucial aspect of any data-driven marketing strategy, and data scientists play a vital role in this process. It’s all about data. Leaders don’t want to make decisions unless they have evidence. Data can provide that evidence of marketing effectiveness. By analyzing data from various marketing campaigns, data scientists can help organizations understand how their marketing efforts are impacting their bottom line and identify areas for improvement.

Measuring… Read the full blog for free on Medium.

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