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Marketing Measurement-1: The Intuition Behind Incrementality
Latest  Machine Learning

Marketing Measurement-1: The Intuition Behind Incrementality

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July 17, 2023

Author(s): Deepak Chopra | Talking Data Science Originally published on Towards AI. Top highlight Photo by Jason Dent on Unsplash For marketers, analysts, or data scientists — marketing measurement is one of the oldest problems to have existed since the inception of …

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Defining Your Product’s North Star Metrics and Leading Indicators
Latest  Machine Learning

Defining Your Product’s North Star Metrics and Leading Indicators

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July 17, 2023

Author(s): Lisa Cohen Originally published on Towards AI. Top highlight One key role that data science teams play is defining metrics and setting targets for the product and company. Having a clear set of success metrics is a very effective way to …

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