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Discrete-Time Markov Chains — Identifying Winning Customer Journeys in a Cashback Campaign
Author(s): Abhijeet Talaulikar Originally published on Towards AI. Modeling customer interactions in a digital campaign as discrete-time Markov Chains This member-only story is on us. Upgrade to access all of Medium. AI Generated Measurement and attribution are a widely discussed topic within …
Market Basket Analysis for Retail Growth
Author(s): Saif Ali Kheraj Originally published on Towards AI. Data Analytics Source: Image by Susan on bigcommerce These statistics reveal that by 2023 e-commerce sales will reach 6.5 trillion dollars. Not only E-Commerce but also we see a rise in retail transactions …
Association Discovery — the Apriori Algorithm
Author(s): Dhilip Subramanian Originally published on Towards AI. Top highlight Market Basket Analysis in Data Science U+007C Towards AI Association discovery is commonly called Market Basket Analysis (MBA). MBA is widely used by grocery stores, banks, and telecommunications among others. Its results …
Unleashing New Weapons In The War On Fake News
Author(s): Charles Towers-Clark Originally published on Towards AI. Detecting fake news is getting more difficult as more false information pours onto the internet … [+] FREEPIK Now is the time to make facts great again. “Fake news,” the 2017 Collins word of …
AI in Marketing for Startups & Non-technical Marketers
Author(s): Nicolás Vargas Originally published on Towards AI. A practical guide for non-technical people Photo by Kevin Ku on Unsplash AI is currently a “hot topic” it has tons of media coverage, and public discussions are through the roof. It is meant …
Marketing Measurement-1: The Intuition Behind Incrementality
Author(s): Deepak Chopra | Talking Data Science Originally published on Towards AI. Top highlight Photo by Jason Dent on Unsplash For marketers, analysts, or data scientists — marketing measurement is one of the oldest problems to have existed since the inception of …
Adobe Firefly — How generative AI is revolutionizing the way marketers work
Author(s): Thomas Kraehe Originally published on Towards AI. At the recent Adobe Summit in Las Vegas, Adobe unveiled a new AI tool called Firefly. Firefly is Adobe’s answer to the latest generation of generative artificial intelligence. Interested parties can test the tool …
How to Build a Low-Code Sales Dashboard with Python and Deepnote
Author(s): Asish Biswas Originally published on Towards AI. A Step-by-Step Guide to Building an Interactive Dashboard with Deepnote’s Visual Blocks and Python Sales Dashboard (Image by Author) A sales dashboard is one of the most crucial elements that keep the sales …
A Guide To Predictive Lead Scoring Using Machine Learning
Author(s): Yashashri Shiral Originally published on Towards AI. Lead scoring is a valuable tool while implementing a marketing strategy, and in this article, you will understand how you can do it using Machine learning. In the article, I’m covering → What is …
Customer Segmentation using K-Means Clustering
Author(s): Dennis Niggl Originally published on Towards AI. This member-only story is on us. Upgrade to access all of Medium. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself”. …
Natural Language in Search Engine Optimization (SEO) — How, What, When, And Why
Author(s): Buse Yaren Tekin Search-engine-optimization (SEO) screenshot of one of our clients at Best Marketing | All images are from the author(s) unless stated otherwise. Search engine optimization (SEO) is a beautiful combination of mathematics and semantics. How does natural language influence it? …
Marketing Analytics (Part 1)
Author(s): Mishtert T Originally published on Towards AI. Simple Linear Regression Customer Lifetime Value (CLV) In marketing, customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or lifetime value (LTV) is a prediction of the net profit attributed to the …
Making A.I. Work for Advertising
Author(s): Dan Lovy Originally published on Towards AI. Implementing AI in the Advertising Industry U+007C Towards AI Take A Walk On The Wild Side You are a digital advertising professional. You either own or have access to vast amounts of information to …
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