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Tag: Marketing

Discrete-Time Markov Chains — Identifying Winning Customer Journeys in a Cashback Campaign
Market Basket Analysis for Retail Growth
Association Discovery — the Apriori Algorithm
Unleashing New Weapons In The War On Fake News
AI in Marketing for Startups & Non-technical Marketers
Marketing Measurement-1: The Intuition Behind Incrementality
Adobe Firefly — How generative AI is revolutionizing the way marketers work
How to Build a Low-Code Sales Dashboard with Python and Deepnote
A Guide To Predictive Lead Scoring Using Machine Learning
Customer Segmentation using K-Means Clustering
Natural Language in Search Engine Optimization (SEO) — How, What, When, And Why
Marketing Analytics (Part 1)
Making A.I. Work for Advertising