AI in Marketing for Startups & Non-technical Marketers
Last Updated on July 20, 2023 by Editorial Team
Author(s): Nicolás Vargas
Originally published on Towards AI.
A practical guide for non-technical people

Photo by Kevin Ku on Unsplash
AI is currently a “hot topic” it has tons of media coverage, and public discussions are through the roof. It is meant to be “the trend” marketers and business owners need to be across to stay relevant and get significantly better results.
Most content online about this topic is either too technical or too vague. It is quite hard to find content introducing these relatively complex concepts to “Startup Founders & Non-technical marketers” — Why? Because the public perception of AI, in general, is nebulous
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