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Tag: Ab Testing

How To Use Counterfactual Evaluation To Estimate Online AB Test Results
Latest  Machine Learning

How To Use Counterfactual Evaluation To Estimate Online AB Test Results

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July 20, 2023

Author(s): ___ Originally published on Towards AI. Definition In this article, I will explain a principled approach to estimate the expected performance of a model in an online AB test using only offline data. This is very useful to help decide which …

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Marketing Measurement-1: The Intuition Behind Incrementality
Latest  Machine Learning

Marketing Measurement-1: The Intuition Behind Incrementality

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July 17, 2023

Author(s): Deepak Chopra | Talking Data Science Originally published on Towards AI. Top highlight Photo by Jason Dent on Unsplash For marketers, analysts, or data scientists — marketing measurement is one of the oldest problems to have existed since the inception of …

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