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Answers to the Top-6 Content Moderation Questions

Last Updated on November 22, 2021 by Editorial Team

Author(s): Gaurav Sharma

Originally published on Towards AI the World’s Leading AI and Technology News and Media Company. If you are building an AI-related product or service, we invite you to consider becoming an AI sponsor. At Towards AI, we help scale AI and technology startups. Let us help you unleash your technology to the masses.

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One technique for increasing brand recognition and trust is to publish user-generated content. Even the most well-known companies rely on user-generated content to get top search engine rankings. However, there is a risk in sharing this content: you must guarantee that users portray your business positively. At this point, the notion of content moderation enters the picture. So, in this blog, we’ll address the top ten most often asked issues about content moderation and clear up any misunderstandings.

1. What is Content Moderation

Moderation of user-generated content published on internet platforms is referred to as content moderation. Moderate refers to deciding which material to approve or remove from the online platform.

Content Moderation is the process of putting a few well-defined policy principles into action, which is carried out by content moderators.

2. What is the Importance of Content Moderation?

In the form of written texts, photographs, and videos, user-generated content represents a diverse spectrum of perspectives and expressions. Furthermore, such materials may include offensive imagery or are inappropriate for a large number of people who access them. As a result, content moderation is the most successful technique for regulating user-generated material on social media and other comparable platforms, as it aids in preserving brand reputation, controlling emotions in content, and avoiding spam from trolling or criticism.

3. What is the Process of Content Moderation?

Content moderation on the internet includes classifying, assessing, and rating content. It comprises monitoring blog articles, videos, and images posted on social media, as well as music published to the Internet, for content and comments made by readers. Businesses have the ability to control the material they publish. For example, a company may engage someone to regulate blog comments. Large companies, like Facebook, have whole departments dedicated to monitoring online material. The website’s maintenance team may keep an eye on the content. It is also feasible to enlist the help of others over the Internet.

4. What Different Types of Content Moderation Are There?

A Moderator should examine the following 5 areas of moderating when evaluating how to preserve a sense of order in the community:

Pre Moderation

This level of management prevents material from tarnishing a company’s reputation before it has a chance to do so. All information, including product reviews, comments, and multimedia uploads, must be authorized by moderators before being published online and accessible to other users.

Post Moderation

To ensure that arguments take place in real-time, it’s a good idea to regulate content after it’s been submitted. This type of moderating aids in keeping online communities pleased due to the immediacy of the consequences made by their input.

Reactive Moderation

The ability of the general public to report abusive or damaging content is critical for reactive moderation. This method of moderation is predicated on the assumption that users will discover and report anything on the website that should be marked or removed.

Moderation that is dispersed

The usage of a rating system allows the rest of the online community to review or vote on the content that has been uploaded to accomplish distributed moderation. Only small organizations that can regularly operate a member-controlled moderation procedure should use this method of moderating.

Automated Moderation

Computer algorithms are used in automated moderation to detect predefined harmful material. Content moderation software is used to identify offensive words or slurs, prohibit them, replace them with acceptable substitutes, or reject the entire content.

5. What is the role of AI in Content Moderation?

Content moderation based on artificial intelligence (AI) assists in automatically identifying bad content from various online platforms such as social media and other social web pages. AI assists in content moderation according to a set of criteria. Before approval, an AI-based software may identify user contributions and examine whether or not they fit the platform’s defined standards. It aids in the prevention of spam and fraudulent information, among other things.

6. How to get the best Content Moderation Services?

Generally, content moderation works best for social media sites and other online platforms when UGC moderation is required to protect a company’s or organization’s reputation. With the correct strategies and technologies, the top content moderation businesses, such as Analytics, are able to separate the good from the bad, preserving a company’s reputation in the marketplace.

Final Words

Content moderation is crucial since it ensures that visitors/potential customers will not see inappropriate or distressing content on their website. Investing in a content moderation service/platform may also assist businesses in avoid internet trolls from publishing offensive content or comments on their websites.


Answers to the Top-6 Content Moderation Questions was originally published in Towards AI on Medium, where people are continuing the conversation by highlighting and responding to this story.

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