Future-Proof Your Marketing: Applied AI and Prompt Engineering for Homo Sapiens

Author(s): Jason Dobbs

Originally published on Towards AI.

Image by Jason Dobbs

This member-only story is on us. Upgrade to access all of Medium.

Despite constant reassurances that AI is here to empower us rather than replace us, the reality is that technology has always been a double-edged sword. We can now achieve more with fewer people, and it’s clear that teams are shrinking. Mass layoffs of high performers in tech — you have either felt it personally or know someone who has — have been a recurring theme for the past several years, and the old ways aren’t coming back. Thanks to the smart use of AI, a single marketer can now do the work that once required three or four people across different disciplines. Like it or not, this is our new reality, my goal is to help you navigate it and become an AI-empowered prompt engineer.

Remember when artificial intelligence felt like something out of a sci-fi movie? Well, fast forward to today, and it’s become an essential tool in the daily life of marketers. Applied AI is rapidly changing how businesses analyze and engage with their customers. So, in this article, we’ll explore how implementing prompt engineering can drive scalable growth by generating creative, personalized, and data-driven… Read the full blog for free on Medium.

Join thousands of data leaders on the AI newsletter. Join over 80,000 subscribers and keep up to date with the latest developments in AI. From research to projects and ideas. If you are building an AI startup, an AI-related product, or a service, we invite you to consider becoming a sponsor.

Published via Towards AI