Last Updated on November 5, 2023 by Editorial Team
Author(s): Dennis Niggl
Originally published on Towards AI.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself”.
Photo by Austin Distel on Unsplash
Businesses need to know their customer's interests, needs and purchase history in order to personalize their marketing services and sales efforts to the specific needs of individuals.
When working with customer data, we need to divide a company’s customers into groups where customers within each group share common characteristics (e.g., personality, interests, purchase history). This process makes it easier to personalize your marketing, service, and sales efforts to the specific needs of individuals within… Read the full blog for free on Medium.
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Published via Towards AI