How AI is Quietly Eating the Internet

Author(s): Mukundan Sankar

Originally published on Towards AI.

Every Website, Every App, Every Piece of Content — You’re Already Consuming AI-Generated Information, and You Don’t Even Know It.

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The internet is no longer human-driven. Every search result you see, every news article you read, every product recommendation you get — it’s all shaped, ranked, or outright generated by AI. And it’s happening so seamlessly that you don’t even notice.

AI isn’t just an assistant anymore; it’s the architect of the digital experience. But how did we get here? And what does it mean for the way we consume and trust online information?

When you Google something, you’re not getting an organic list of the best results. You’re getting what AI thinks is best for you.

Google’s search algorithm is powered by AI models like RankBrain and BERT, which predict what you meant to search for — not just what you typed. Increasingly, search engines are shifting toward AI-generated answers rather than listing human-written sources. The rise of AI-powered search tools like Perplexity AI and ChatGPT’s browsing features means the future of search might not even include traditional links at all.

For content creators, this is a seismic shift. If AI decides what gets seen, how do you ensure your content stays relevant?

A study published suggests… Read the full blog for free on Medium.

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Published via Towards AI