Mastering A/B Testing: A Real World Business Example [Part 1]

Author(s): Youssef Hosni

Originally published on Towards AI.

Step-by-Step Walk-Through Real World A/B Testing Use Case

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Imagine a scenario where you are running a website, and you aim to optimize your user experience and boost conversions. In this dynamic landscape, you are facing a critical question: which version of the website will resonate better with users and result in higher engagement? This is where A/B testing comes into play.

In this article, we will unravel the intricacies of A/B testing using this real-world example, exploring how a simple division of users into two groups can provide profound insights that lead to enhanced user experiences and business… Read the full blog for free on Medium.

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Published via Towards AI