How Generative AI Will Reshape Google Search — Not Destroy It

Author(s): Josep Ferrer

Originally published on Towards AI.

Explore Google’s strategic shift to AI in search, offering a richer, more interactive, and engaging search experience.

Gif of Google’s new search engine presentation video in Google I/O 2023.

Google is moving slowly and carefully to make AI happen. Maybe too slowly and too carefully for some people.

But if you opt-in, a whole new search experience awaits.

Last week Google announced its latest AI developments. All of them were bombs that shook the tech world once again…

Yet, some people are still wondering how does Google plan to maintain its core business — its search engine — amidst this AI revolution?

We’re about to witness 8 BIG BIG transformations that are poised to reaffirm Google’s position as our go-to companion for… Read the full blog for free on Medium.

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Published via Towards AI