End-to-End Experimental Design using A/B Test

Author(s): Oham Ugochukwu

Originally published on Towards AI.

A data-driven guide to decision-making and product design

Introduction

If you’ve ever wondered about experimental design and A/B testing, you just came to the right article. This article is the roadmap you need to set up your first experiment, from defining your problem statement to making that all-important launch decision.

Now, let's imagine you are at a busy intersection, and you’ve got two different turns to choose from. One is the one you usually take (path A) while the other is a new, uncharted path (path B). Your friend tells you path B is a better route to get to work. How do you make the decision on which path… Read the full blog for free on Medium.

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Published via Towards AI