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Decoding Statistical Significance: A Marketer’s Guide
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Decoding Statistical Significance: A Marketer’s Guide

Last Updated on November 5, 2023 by Editorial Team

Author(s): Deepak Chopra | Talking Data Science

Originally published on Towards AI.

Marketing Measurement-3: A layman’s guide to understand statistical significance while measuring marketing effectiveness.

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Photo by Anton on Unsplash

Have you ever wondered how marketers determine the effectiveness of their campaigns? In today’s data-driven world, understanding the concept of statistical significance is crucial for making meaningful conclusions about marketing impact. Join me on a journey to demystify this essential statistical concept and learn how it can shape marketing decisions.

Google Trends reveals a significant surge in interest surrounding “Marketing Impact” (appendix 1.1). The term resonates in boardrooms, representing the pursuit of proving marketing’s value by measuring marketing’s effectiveness and achieving a return on investment.

This article is a continuation of the series on ‘Measuring Marketing Effectiveness’,… Read the full blog for free on Medium.

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