Top 10 AI and LLM Trends Transforming Marketing in 2024

Author(s): Mukundan Sankar

Originally published on Towards AI.

Discover the top 10 AI and LLM trends transforming marketing in 2024. Learn how AI-driven strategies like generative content, hyper-personalization, and predictive analytics are revolutionizing customer engagement and marketing effectiveness.

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I am an avid enthusiast of marketing. More specifically data-driven Marketing. You know the kind — the one when you use data to drive marketing decisions. This is a common practice in recent years. I have worked in roles in the past where I have worked closely with marketing leaders and enjoyed every second of my interactions.

Companies hire Data-savvy Marketers to make sure they can use the data to drive their next marketing campaign. That’s where I come in. I work with them to help make sense of the data and if they aren’t data-driven, I empower them to be.

All of the above was before one of the great inventions of the modern world: Artificial Intelligence (AI). Thanks to the rise of AI and Large Language Models (LLMs), marketing has evolved from data-driven strategies to a more dynamic, insight-driven approach. In the last couple of years, brands have been able to engage with their customers more personally, thanks to Generative AI Technology.

My passion for Marketing along with my enthusiasm for AI has made me explore the top 10 trends in marketing which is… Read the full blog for free on Medium.

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Published via Towards AI