Who Wins Purview vs Rogue AI in Data Control
Last Updated on September 19, 2025 by Editorial Team
Author(s): Mirko Peters
Originally published on Towards AI.
Who Wins Purview vs Rogue AI in Data Control
In today’s digital world, controlling data is very important. It helps protect sensitive information. A huge amount of data is created every day — about 0.33 zettabytes. This number is expected to grow to 181 zettabytes by 2025. Because of this, managing data well is more important than ever. Organizations must keep data safe while using new technologies. This brings up a key question: which method works better for managing data, Purview or Rogue AI?

The article discusses the importance of data control in the digital age, specifically comparing Microsoft Purview and Rogue AI in terms of data management. It outlines the benefits of using Purview for data governance, such as its classification tools and compliance features, which help ensure data security and reduce risks. In contrast, Rogue AI poses threats, including unauthorized data access and unpredictability. The piece emphasizes the necessity of strong governance and monitoring strategies to balance the benefits of artificial intelligence with effective data management.
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