
How to Convince Your Boss the Smartest AI Investment Is You
Author(s): Towards AI Editorial Team
Originally published on Towards AI.
Make your case to upskill β and help your company stay ahead.
Everyoneβs being told to βdo something with AI.β
Most teams are still waiting for consultants, approvals, or someone who knows how.
If your team needs AI capability, hiring isnβt the fastest route.
Training you is.

We show you how. Towards AI trains professionals to become that someone. Youβll learn to automate workflows, build internal copilots, and ship real projects β fast.
If cost is whatβs holding you back from starting with our courses, weβve made it easier to say yes.
First, students get 50% off (just message us at [email protected]).
Second, if youβre working, this email will help you make the case to your employer to pay for it.
Right now, AI isnβt replacing people β itβs amplifying the ones who know how to use it. And leadership is already paying attention:
- 79% of business leaders say adopting AI is critical to staying competitive.
- 92% of companies plan to increase their AI budgets this year.
- 74% of investors are urging businesses to invest in both AI and workforce skills, not one or the other.
The signal is clear: AI is a priority, and so are people who know how to use it.
Nowβs your chance to make the case that the right person to invest inβ¦ is you.
Know Your Goals? Choose Your Path




If multiple courses sound interesting to you, check out our bundle offers here!
Why Towards AI Courses?
When youβre asking your manager to invest in training, it needs to be more than interesting β it needs to be applicable, fast, and valuable to the team.
Hereβs what makes our courses different:
If your manager asks, βWhy this company?β, hereβs what you can say:
βTowards AI has taught AI to over 500,000 people since 2019 β including developers, analysts, and execs at top tech companies. The same team behind these courses also works with enterprise clients who pay $50,000+ to implement AI systems. So Iβm not just learning theory β Iβm learning the exact tools and workflows companies are using in production.β
You could also add:
βWhat stood out to me is how practical and applied it is. Itβs not a bunch of fluff. The course is built for people like me to actually build things, automate work, and use AI at a level that moves business forward.β
And if they want to hear what the industry says:
βThe most comprehensive textbook to date on building LLM apps.β β Jerry Liu, LlamaIndex
βAn indispensable guide β demystifies complex concepts and makes them actionable.β β Shashank Kalanithi, Data Engineer at Meta
βA resource Iβll return to again and again, no matter how fast the AI landscape shifts.β β Tina Huang, Lonely Octopus
βAn incredible survey of all the real-world problems one encounters when trying to productionize an LLMβ β Nick Singh, DataLemur
And if youβre wondering what you actually get out of this, hereβs what makes the training worth your time (and your managerβs budget):
✅ Youβll solve real problems your team actually faces
Whether youβre buried in repetitive reporting, handling too many support tickets, or constantly chasing down data, this training shows you how to use AI to streamline those workflows. Not in theory. In code. In production.
✅ Youβll learn from people building these systems inside companies
The instructors arenβt just teachers β theyβre the same people companies hire to automate operations, build copilots, and deploy GenAI tools. You get to borrow their playbooks and apply them to your own work.
✅ Youβll build things you can show your manager
Instead of vague certificates, youβll walk away with working prototypes β chatbots, automations, copilots β things you can plug into team processes or pitch as internal projects. That makes your case for reimbursement a lot easier.
✅ Youβll get help as you build
When you hit a blocker, youβre not alone. The private Discord gives you direct access to engineers, product leads, and instructors solving similar problems. Itβs a space for feedback, ideas, and answers when youβre stuck.
✅ Youβll stay sharp without burning out
The course is self-paced, so you can move around your work schedule. And you keep access to updates as the tools change β no need to relearn things six months from now.
🧠 Bottom line: If you want to move faster at work, automate smarter, and make a visible impact with AI, this training gives you the tools, guidance, and support to make that happen.
🎯 How to Make the Business Case: A Proven Playbook
Youβre not just asking to take a course β youβre proposing a high-ROI investment in the capability your team needs.
Hereβs how to make it clear, compelling, and easy to say yes to:
Step 1: Link learning to team or company goals
What pressing challenges or priorities does this help solve?
Frame it in terms of speed, efficiency, innovation, or competitive edge.
βThis course will help me automate [X process], freeing up [Y hours] per week.β
βIβll be able to build a prototype that helps us evaluate GenAI internally β without external vendor costs.β
Step 2: Show the return on investment
Most of our courses cost less than two hours of an AI consultantβs time.
In return, your manager gains ongoing in-house capability that scales across projects.
βFor under $300, we get skills that typically cost $5K+ via outside support.β
βInstead of waiting weeks for help, weβll have internal expertise ready to deploy.β
Step 3: Make the next step easy
Use the ready-to-send email templates below to frame the value, request budget approval, and highlight the benefit to your team.
Bonus tip: Offer to document your learnings, demo results, or share insights with others β it signals leadership and multiplies value.
🧠 Remember: Framing this as a business enabler, not a personal development ask, is what turns a maybe into a yes.
📬 Email Templates by Role
Pick the version that fits your role and course, personalize it, and forward it to your manager.
👩β💼 Aspiring AI Builder (Beginner-Friendly)
Course: Python for GenAI β $149
Youβll bring: The ability to build simple AI tools and automations from scratch, even without a coding background.
Template:
Hi [Managerβs Name],
Iβd like to request support to take a short course called Python for GenAI from Towards AI. Itβs designed for beginners and focuses on learning Python specifically to build AI tools β something Iβm eager to start applying in our work.
Iβll come away with the skills to prototype simple AI-powered tools, automate repetitive tasks, and explore ways to speed up workflows using tools like OpenAI. Itβs very hands-on, and by the end Iβll be able to build usable solutions β not just understand the concepts.
I think this could help us explore faster ways to [mention project or process area, e.g. generate reports, summarize documents, support customer queries, etc.], and Iβm happy to share back anything I build.
The course is $149 β could we apply that to our learning budget?
Thanks,
[Your Name]
👨β💼 Developer / Tech Lead
Course: Beginner to Advanced LLM Development β $349
Youβll bring: In-house capability to build, evaluate, and deploy LLM features that move the business forward.
Template:
Hi [Managerβs Name],
Iβd like to take a course on LLM development from Towards AI that would help us move faster and more confidently on AI-driven features β without needing to rely on outside vendors or contractors.
Itβs focused on real-world application: building with LLMs, evaluating outputs, and deploying features that integrate with our existing tools. With this training, Iβd be able to contribute more directly to [mention product/team goal], and help us explore whatβs feasible internally before we invest externally.
I see this as a way to reduce experimentation time and build the kind of internal capability weβll need as more teams start looking at AI use cases. The course is $349, and Iβd be happy to share outcomes or do a short internal walkthrough afterward.
Would this be something we could cover under our learning or team development budget?
Thanks,
[Your Name]
👩β💼 Business Professional / Product / Ops
Course: 10-Hour LLM Primer β $199
Youβll bring: Smarter workflows, better research, automated reports, and AI fluency.
Template:
Hi [Managerβs Name],
I came across a focused GenAI course that teaches non-technical professionals how to apply AI to real workflows β content, research, analysis, and automation.
The course is just 10 hours long and costs $199. I believe it could help me [reduce reporting time by X%, automate repetitive tasks, or improve turnaround for client deliverables].
Would you be open to using PD budget to cover this? Iβll bring back concrete use cases for our team.
Best,
[Your Name]
🧑β🏫 Strategy, Leadership, Consulting
Course: AI for Business Professionals β $399
Youβll bring: Strategic clarity, risk assessment, and high-leverage AI use cases.
Template:
Hi [Managerβs Name],
Iβd like to take a short course from Towards AI on how AI is reshaping strategy, operations, and talent. It focuses on GenAIβs impact at the business level β helping leaders make smart, risk-aware decisions.
Itβs $399 and would give me stronger footing in conversations around vendor tools, internal AI planning, and org-wide transformation.
May I use PD budget for this? Iβll condense key learnings and apply them to our current strategic planning work.
Thanks,
[Your Name]
Youβve got the business case. Youβve got the course. Youβve even got the email.
Now itβs just one step: send it.
Whether you want to build tools, lead strategy, or simply work smarter with AI, this is how it starts. Not by waiting for someone else to figure it out, but by showing youβre ready to lead.
Choose your course. Make the ask. And take the lead.
Check out all our offerings here
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Published via Towards AI