Causal Machine Learning for Growth: Loyalty Programs, LTV, and What to Do When You Can’t Experiment
Author(s): Torty Sivill Originally published on Towards AI. A hands-on guide to replacing A/B tests with counterfactual reasoning It’s clear that causal inference is becoming increasingly critical. Companies that have relied heavily on experimentation are now facing situations where A/B testing is …
Do Medium Posts Actually Drive LinkedIn Followers? Hands-On Causal Analysis with Python & DoWhy
Author(s): Torty Sivill Originally published on Towards AI. Image from Unsplash, MOMO Studio I’ve been publishing articles on Medium and occasionally sharing them on LinkedIn. Naturally, I wanted to know: Is all this writing actually causing people to follow me on LinkedIn? …
Causal Inference is a Minefield — Here’s How to Navigate It with DoWhy
Author(s): Torty Sivill Originally published on Towards AI. Causal inference helps us move beyond prediction and into decision-making but it’s dangerously easy to get wrong. In this article, we explore a real-world business example and useMicrosoft’s DoWhy library to answer causal questions. …
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