Author(s): Jonty Haberfield Originally published on Towards AI. A tour of methods, including Difference in Differences, OLS vs. Bayesian regression, and ANOVA and ANCOVA An email campaign. An updated web journey. A new medicine. Across industries and specialties we often ask — …

Author(s): Jonty Haberfield Originally published on Towards AI. A tour of three different MTA approaches — Shapley, Markov, and LSTM — covering theory and practice An email. A push notification. An offer in a loyalty app. A Google ad. A banner on …