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Why AI in CRM Fails Without a Warehouse-First Architecture
Data Engineering  Latest  Machine Learning

Why AI in CRM Fails Without a Warehouse-First Architecture

Clarencer R. Mercer
9 likes
February 19, 2026

Author(s): Clarencer R. Mercer Originally published on Towards AI. When Model Accuracy Is Not Enough In Part 1 of this series, we explored how a warehouse-first composable CDP restores architectural control to modern CRM systems. In Part 2, we examined the Identity …

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Leveraging Emerging AI Agents in Composable CDPs
Artificial Intelligence  Latest  Machine Learning

Leveraging Emerging AI Agents in Composable CDPs

Clarencer R. Mercer
8 likes
February 9, 2026

Author(s): Clarencer R. Mercer Originally published on Towards AI. Cover Image Credit: Created by Author using DALL-E 3. How Warehouse-First Architectures Enable Agent-Driven Customer Intelligence AI Agents are rapidly emerging, enabling autonomous decision-making across customer-facing workflows. From personalized recommendations to real-time churn …

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