The AI-Powered Content Strategy: How I’m Automating My Marketing to Focus on What Matters

Author(s): Mukundan Sankar

Originally published on Towards AI.

A Simple Python-based Tool to Automate Your Content Promotion and Reclaim Your Creative EnergyPhoto by Firmbee.com on Unsplash

I never expected marketing to be this exhausting.

One moment, I was passionately creating content — writing blog posts, sharing insights, and making engaging tweets. The next, I was drowning in marketing tasks — trying to figure out hashtags, best posting times, and which platforms would even care about what I had to say.

I wasn’t a marketer. I was a creator. And yet, it felt like 80% of my time was spent on distribution rather than creation.

That’s when I knew something had to change.

As someone who is obsessed with AI and knows how AI can save countless hours in our lives, I wanted to see if it is applicable here.

Instead of spending hours figuring out marketing, why not let AI do it for me? So, I built a tool — a content promoter that could:

Analyze my content and make it more engaging.Adapt it for different platforms (Reddit, Twitter, Facebook, Substack, Instagram).Suggest the best hashtags and communities where it would get the most traction in relevant platforms like Twitter, Instagram.Free up my time so I could focus on creating rather than distributing.

This wasn’t about gaming the algorithm. It was about efficiency.

So, I gave it a shot.

The next morning,… Read the full blog for free on Medium.

Join thousands of data leaders on the AI newsletter. Join over 80,000 subscribers and keep up to date with the latest developments in AI. From research to projects and ideas. If you are building an AI startup, an AI-related product, or a service, we invite you to consider becoming a sponsor.

Published via Towards AI