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Discrete-Time Markov Chains — Identifying Winning Customer Journeys in a Cashback Campaign

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August 28, 2023

Author(s): Abhijeet Talaulikar Originally published on Towards AI. Modeling customer interactions in a digital campaign as discrete-time Markov Chains This member-only story is on us. Upgrade to access all of Medium. AI Generated Measurement and attribution are a widely discussed topic within …

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Discrete-Time Markov Chains — Identifying Winning Customer Journeys in a Cashback Campaign

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