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Tag: Markov Models

Discrete-Time Markov Chains — Identifying Winning Customer Journeys in a Cashback Campaign
Data Science  Latest  Machine Learning

Discrete-Time Markov Chains — Identifying Winning Customer Journeys in a Cashback Campaign

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August 28, 2023

Author(s): Abhijeet Talaulikar Originally published on Towards AI. Modeling customer interactions in a digital campaign as discrete-time Markov Chains This member-only story is on us. Upgrade to access all of Medium. AI Generated Measurement and attribution are a widely discussed topic within …

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Markov Chain Attribution Modelling
Latest  Machine Learning

Markov Chain Attribution Modelling

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1 like
July 15, 2023

Author(s): Snehal Nair Originally published on Towards AI. Can you attribute correctly to a channel that brought in conversion for you? Customer journey has always been a challenging area of study for marketers. With access to blogs, reviews, and social media platforms, …

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