Why Apple is Losing the AI Race (And Why It Might Not Matter)
Last Updated on December 4, 2025 by Editorial Team
Author(s): Asjad Abrar
Originally published on Towards AI.
Why Apple is Losing the AI Race (And Why It Might Not Matter)
We are experiencing the most serious technology arms race since the Internet became public. Since the extraordinary launch of ChatGPT in November 2022, artificial intelligence has changed from a specialty computer science area into a trillion-dollar battleground where tech giants are risking their future.
The article discusses the competitive landscape of the AI technology sector, detailing how Microsoft, Google, and others are advancing at a pace that leaves Apple struggling to keep up. It highlights Apple’s internal assessments revealing a significant delay in their generative AI capabilities, a lack of robust AI infrastructure, and issues with their flagship AI product, Siri. The findings indicate that while Apple is behind in AI, consumer demand might not prioritize AI advancements, allowing the company to observe its competitors’ missteps before making its move in the evolving marketplace.
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