SEO is becoming LEO (LLM Engine Optimization)
Last Updated on April 16, 2025 by Editorial Team
Author(s): Kalash Vasaniya
Originally published on Towards AI.
A Fun Journey into LLM Engine Optimization!
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Did you ever wonder how websites become so amazingly popular on the internet?
In the good old days, it was all about SEO, Search Engine Optimization. SEO would make websites visible to search engines like Google.
But whaaa! Times have changed now! Now, we have this thing called LEO, which is LLM Engine Optimization. It sounds technical, but I will explain it to you in a way that my 7th-grade friends will be able to grasp!
SEO is similar to a secret pizza recipe. Consider that you serve the best pizza in town but no one finds out about it, so no one would be visiting your place. SEO asks websites to disclose their secret pizza recipe to the search engines, so anyone will be able to find them. When you search for something in Google, those websites with best SEO are displayed first.
And then, along comes LEO!
LEO stands for LLM Engine Optimization. LLM stands for Large Language Models. They are extremely intelligent computer programs that can comprehend and even generate human language, such as the one I’m using to… Read the full blog for free on Medium.
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