From Chaos to Clarity: Crafting an AI Strategy That Delivers Results For Enterprises

Author(s): Manbir T

Originally published on Towards AI.

From Chaos to Clarity: Crafting an AI Strategy That Delivers Results For Enterprises

A marketing VP once told me she “finally had AI covered” because her team bought seven different AI tools for copy, analytics, SEO, sales emails, and a chatbot. Six months later, her spend was up 28%, leads were flat, and her CEO asked the only question that mattered: “Where’s the revenue?”

The article discusses the critical need for a coherent AI strategy in enterprises, contrasting the chaos of random AI tool acquisitions with a disciplined approach that aligns AI investments to business objectives. It highlights common pitfalls in AI tool adoption, emphasizes the importance of a shared data backbone and governance, and outlines a step-by-step roadmap for building an effective AI strategy that drives measurable revenue and influence.

Read the full blog for free on Medium.

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Published via Towards AI