AI Won’t Replace Marketers, But It Will Help Them Succeed

Author(s): Frederik Bussler

Originally published on Towards AI.

GPT-4 isn’t taking your job.

Photo by Christina @ wocintechchat.com on Unsplash

The progress of artificial intelligence follows a J-curve, as the technology saw decades of research and development before finally reaching the mainstream. The last few years have seen AI move up the latter half of this curve, as AI-driven solutions have become an integral part of the marketing industry.

OpenAI’s GPT-3 was the first language model that captivated the global marketing industry, and its more recent ChatGPT and GPT-4 have again redefined the way marketers use AI to create content. Beyond written content, AI is also fast becoming a mainstay feature of the design and… Read the full blog for free on Medium.

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Published via Towards AI