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How Meta Built Threads to Support 100 Million Signups in 5 Days
Artificial Intelligence   Data Science   Latest   Machine Learning

How Meta Built Threads to Support 100 Million Signups in 5 Days

Last Updated on May 2, 2025 by Editorial Team

Author(s): Kalash Vasaniya

Originally published on Towards AI.

Generate your MCP server SpeakeasyHow Meta Built Threads to Support 100 Million Signups in 5 DaysSource: From AI-Generated

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Like it or not, your API has a new user: AI agents. Make accessing your API services easy for them with an MCP (Model Context Protocol) server. Speakeasy uses your OpenAPI spec to generate an MCP server with tools for all your API operations to make building agentic workflows easy.

Once you’ve generated your server, use the Speakeasy platform to develop evals, prompts, and custom toolsets to take your AI developer platform to the next level.

Threads, Meta’s newest social platform, launched on July 5, 2023, as a real-time, public conversation space.

Built in under five months by a small engineering team, the product received immediate momentum. Infrastructure teams had to respond immediately to the incredible demand.

When a new app hits 100 million signups in under a week, the instinct is to assume someone built a miracle backend overnight. That’s not what happened with Threads. There was no time to build new systems or bespoke scaling plans. The only option was to trust the machinery already in place.

And that machinery worked quite smoothly. As millions signed up in 5 days, the backend systems held… Read the full blog for free on Medium.

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