How Canva Collects 25 Billion Events a Day
Author(s): Kalash Vasaniya
Originally published on Towards AI.
Collecting meaningful analytics at scale is less about dashboards and more about plumbing.
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Every product team wants data. Not just numbers, but sharp, trustworthy, real-time answers to questions like: Did this new feature improve engagement? Are users abandoning the funnel? What’s trending right now?
However, collecting meaningful analytics at scale is less about dashboards and more about plumbing.
At Canva, analytics isn’t just a tool for dashboards but a part of the core infrastructure. Every design viewed, button clicked, or page loaded gets translated into an event. Multiply that across hundreds of features and millions of users, and it becomes a firehose: 25 billion events every day, flowing with five nines of uptime.
Achieving that kind of scale requires deliberate design… Read the full blog for free on Medium.
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